Public changelog
The AutoLatam Lab
What we're building, testing, and improving — on our platform and on this very site. If we sell it, we use it.
We Master the Leading Tools & Platforms in AI & Automation
We implement with cutting-edge technology for maximum effectiveness and flexibility.
- Launch
Live AI assistant on this website
We deployed on auto-latam.com the same kind of conversational agent we implement for clients: a Gemini-powered assistant on Google Cloud that answers automation questions and hands off to WhatsApp. Try it in the orange bubble at the bottom right.
- Launch
AI Radar: weekly analysis of news for LATAM
New section with weekly commentary on AI advances affecting Latin American businesses — agentic AI, regulation, WhatsApp Business — with a "what it means for your business" in every entry.
- Improvement
Pricing in dollars and a WhatsApp Business API cost guide
All site pricing is now in USD (the reference currency for B2B in LATAM), and we published a complete guide to how much a WhatsApp chatbot costs in 2026, including Meta's per-message fees.
- Experiment
Autonomous SEO agent operating this site
This website is maintained in part by an AI agent that audits SEO, detects content gaps, and proposes improvements every week — supervised by humans before publishing. Dogfooding: we use on ourselves what we sell.
- Improvement
Dedicated pages for Mexico, Colombia, Argentina, Chile, and Peru
Each country now has its own page with local context, industry use cases, and market-specific frequently asked questions.